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DTSTART:20160510T123000Z
DTEND:20160510T140000Z
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SUMMARY:Marketing by the Numbers - Put your numbers to work for you
DESCRIPTION:Marketing by the Numbers\n\nGood marketing is all about the numbers. When you don't pay attention to the numbers what you end up with is award winning advertising which doesn't sell product.\n\n \n\nLorraine Ball of RoundPeg will lead this powerful workshop.\n\n \n\nStep One: Set your goals and objectives\n\n              Web Site: Total traffic\, page views\, popular pages and traffic sources\n\n              Email: Open\, click through\, spam\, bounce\n\n              Social: Follow\, engagement\, and clicks\n\nStep Two:  Analyze Data\n\n              Establish regular review cycle\n\n              Look for patterns in data\n\n              Test alternatives\n\nStep Three: Create Action Plans:\n\n              Match specific plans to objectives\n\n              Focus on one or two metrics at a time\n\nStop Guessing!\n\nMany people believe marketing is an art.  That you have to have a "gift" to do it well.  While creativity helps\, Marketing is actually a science.  A well thought out and well measured plan will out perform simple creativity every day\n\n \n\nStart putting your numbers to work for your today
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: center\;"><span style="font-size: 20px\;"><em><strong>Marketing by the Numbers</strong></em></span></p>\n\n<p>Good marketing is all about the numbers. When you don&rsquo\;t pay attention to the numbers what you end up with is award winning advertising which doesn&rsquo\;t sell product.<br />\n&nbsp\;</p>\n\n<p style="text-align: center\;"><a href="http://roundpeg.biz/"><em><strong>Lorraine Ball of RoundPeg will lead this powerful workshop.</strong></em></a></p>\n\n<p>&nbsp\;</p>\n\n<p>Step One: Set your goals and objectives</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Web Site: Total traffic\, page views\, popular pages and traffic sources</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Email: Open\, click through\, spam\, bounce</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Social: Follow\, engagement\, and clicks</p>\n\n<p>Step Two:&nbsp\; Analyze Data</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Establish regular review cycle</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Look for patterns in data</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Test alternatives</p>\n\n<p>Step Three: Create Action Plans:</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Match specific plans to objectives</p>\n\n<p>&bull\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Focus on one or two metrics at a time</p>\n\n<p style="text-align: center\;"><em><strong>Stop Guessing!</strong></em></p>\n\n<p>Many people believe marketing is an art.&nbsp\; That you have to have a &ldquo\;gift&rdquo\; to do it well.&nbsp\; While creativity helps\, Marketing is actually a science.&nbsp\; A well thought out and well measured plan will out perform simple creativity every day</p>\n\n<p style="text-align: center\;">&nbsp\;</p>\n\n<p style="text-align: center\;"><strong><em>Start putting your numbers to work for your today</em></strong></p>\n
LOCATION:Hamilton East Public Library - Noblesville One Library Plaza Noblesville\, IN 46060
UID:e.1538.1939
SEQUENCE:3
DTSTAMP:20260418T183901Z
URL:https://business.noblesvillechamber.com/events/details/marketing-by-the-numbers-put-your-numbers-to-work-for-you-1939
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