Marketing by the Numbers - Put your numbers to work for you

Marketing by the Numbers

Good marketing is all about the numbers. When you don’t pay attention to the numbers what you end up with is award winning advertising which doesn’t sell product.
 

Lorraine Ball of RoundPeg will lead this powerful workshop.

Step One: Set your goals and objectives

•             Web Site: Total traffic, page views, popular pages and traffic sources

•             Email: Open, click through, spam, bounce

•             Social: Follow, engagement, and clicks

Step Two:  Analyze Data

•             Establish regular review cycle

•             Look for patterns in data

•             Test alternatives

Step Three: Create Action Plans:

•             Match specific plans to objectives

•             Focus on one or two metrics at a time

Stop Guessing!

Many people believe marketing is an art.  That you have to have a “gift” to do it well.  While creativity helps, Marketing is actually a science.  A well thought out and well measured plan will out perform simple creativity every day

Start putting your numbers to work for your today